KING COM CANDY CRUSH SAGA

Riccardo Zacconi is the co-founder ns King, the société behind “Candy crush Saga” the was sold à la $5.9 exchange rate in 2016. Hey gives seedjustice.org auto inside story du the game that has hit thé sweet spot à la millions around thé world.

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iccardo Zacconi’s business nearly go bankrupt in 2003. Thé dot-com bubble had burst, Zacconi had put toutes les personnes of his money into start-up gaming company Midasplayer, et he and his co-founders had actually spent thé year trying et failing to find investment. It was just avant Christmas and they needed venir find auto money antérieur à the holidays, or they would ont to closeup of the door the société down.

Zacconi had put around half a million usd into thé business, fabriquer from the badiner of dating website uDate venir Match.com and he had attempted à reduce toutes les personnes personal costs venir zero by selling his possessions et staying v a friend.

He et his co-founders had actually put their de largent into Midasplayer at the start ns 2003. “Then ns put auto rest du my money in August ns 2003. And we were usually both feet in auto venture, in thé boat. So, nous had venir navigate. There was no loption out,” Zacconi said seedjustice.org’s “The Brave Ones.”


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Then one investor provided Midasplayer a lifeline: Zacconi’s constitue boss Mel Morris, thé founder ns uDate. Cible for morré to do the espèces available, his trustees had to give permission et there was ne sont pas sign de the paperwork coming through.

It got venir Christmas Eve et Zacconi thought he would oui to abandonnent the business.

“I had actually a trip booked in auto evening to fly back venir Italy. And the signed documents with the financing had still not arrived. So, nous would’ve had venir sign à shut down the entreprise that day,” Zacconi said.

“And ns will never ever forget. Ns was physically conditions météorologiques the floor, sitting nous the floor with mien co-founder. Nous were yes, really destroyed. And suddenly, conditions météorologiques heard the a fax to be coming through. Et in the middle ns the fax, auto fax an equipment broke down. Soja we to buy a nouveau fax machine. Auto contract to be signed. And so, we could continue,” hey added.

The business was saved, and eventually went on to end up being one of the world’s many successful jeux dargent companies, through “Candy like Saga” do $258 million in thé third quarter ns 2019 alone according to data from consultancy Sensor Tower. Cible its near-bankruptcy was the sapin of numerous struggles the société would ont to go through avant making “Candy like Saga” work nous a gros scale.


“Candy to like Saga” to be launched par King in November 2012, et by November 2017 it, reconnaissance “Candy Crush eau gazeuse Saga” et “Candy crush Jelly Saga” had actually been download 2.73 billion times.

King had revenues de $2.1 exchange rate in thé fiscal année which ended September 2015, et in November the same year Activision Blizzard announced it would get King pour $5.9 billion, in année effort à reach téléphone portable gamers. Co-founder Zacconi owned 9.9% du King, an interpretation his stake was worth about $584 million.

That $5.9 billion price sign is higher than thé sums paid à la Marvel and Lucasfilm, which disney bought for around $4 exchange rate each.

King’s games, which also include “Bubble Witch Saga,” “Farm Heroes Saga” et “Pet Rescue Saga,” had actually 247 million monthly active users (MAU) ont of thé third 4 minutes 1 2019, down from 262 million a année prior according to Activision Blizzard’s latest results statement.